NeuralPort Unveils First Rebranding Since Its Founding
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Full renewal of the corporate website and brand assets in line with the rebranding
NeuralPort, Inc. (Ashiya, Hyogo; CEO: Anna Shimafuji) announces its first major rebranding since launching in 2022, unveiling a new brand message and corporate website. Background of the Rebranding Since its founding, NeuralPort has been guided by the vision of "Creating Humanity's Highest Potential," dedicating itself to establishing technology that quantitatively visualizes the state of the brain — long a black box — through neuroscience and eyetracking data analysis (NEUROSCIENCE × EYE DATA). Having initially gained momentum in the realm of "Sports × BrainTech" through partnerships with sports teams and esports organizations, our areas of application have expanded rapidly in recent years to include corporate human capital management and individual wellbeing. As our business phase shifts from research and development to realworld implementation, the need has grown to communicate our value proposition more clearly to society and to build a brand foundation for our next stage of growth. Against this backdrop, we have undertaken a complete brand overhaul — the first since our founding. New bland message 「Update the Brain OS」 Our new brand message, "Update the Brain OS," reframes the brain as the operating system (OS) of the human body. Aligned with our business strategy, we have defined a progression from OS 1.0 through OS 4.0. Just as updating the OS of a computer or smartphone enhances its performance, the brain, too, can be evolved — by accurately visualizing its state and appropriately regulating it. "Update the Brain OS" distills this idea into a single phrase, and it serves as the foundational philosophy underlying all of our products and services. Key Changes Through the Rebranding 1. New Brand Message We have established "Update the Brain OS" as our new corporate message, designed to convey both the sophistication of our technology and an intuitive clarity accessible to everyone. 2. Refreshed Key Visual We have created a new key visual featuring a 3D rendering of the brain set against a dark tone. It clearly expresses our technological identity — "NEUROSCIENCE × EYE DATA" — while projecting a cuttingedge and refined brand image. 3. Fully Renewed Corporate Website Our new corporate website, reflecting the worldview of the new brand, launches today. Business overviews, product information, and case studies have been restructured into a more intuitive information architecture for all our stakeholders. Focus Areas Building on the robust technological foundation we have established as a leader in sports BrainTech, together with the performance intelligence cultivated through extensive ontheground data, we will expand into new markets. Beyond simply bringing measurement technology into realworld use, we aim to realize a true brain operating system that drives peak performance. In addition, as a frontrunner in the quantification of brain fatigue, we will not only continue delivering our products to end users but also, in response to the growing d
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